Once upon a time ...
A young woman, Frédérique Montrésor, originally from the French West Indies, born in the Paris region, who had developed a taste for crossbreeding, an attraction for jewelry and a certain appetite for web development.
The birth of Bleu Reflet
The idea for Bleu Reflet was born one evening when Frédérique was shopping online. She had spotted a beautiful pair of dangling earrings, but wasn't sure of the size. But she ordered them.
However, on delivery, the earrings didn't fit - they were too long...
Frédérique had an idea: why couldn't there be an online fitting application for glasses and clothes? But why not for jewelry or watches? It would avoid returns and indecisive purchases, and satisfy as many people as possible.
The idea for Bleu Reflet was born...
Frédérique had recently taken an interest in Augmented Reality (AR) and Artificial Intelligence (AI) to acquire new skills. So she combined these new technologies with her areas of predilection to design the Bleu Reflet virtual mirror.
Passionate co-founders
To bring the Bleu Reflet concept to life, Frédérique enlisted the help of two partners:
Alexandre, a true photo genius, is a geek at heart who spends hours coding complex algorithms.
Mikaël, a seasoned biker and watch enthusiast, is a business developer at heart, with a focus on people.
For them, Bleu Reflet was much more than an online fitting solution. It was a human adventure, a collective challenge, a story of friendship. Together, they overcame obstacles, took risks and created a unique, aesthetic and magical concept. Their mission is to rival each other in inventiveness to help people discover the world and know-how of watchmakers, jewelers and jewellers through emotion and innovation.
Our vision & ambitions
And now they want to go further. Their ambition is to conquer the world. They plan for Bleu Reflet to become the benchmark for online customer experience in the watch & jewelry industry.
They know it won't be easy, that there will be obstacles, challenges, moments of doubt and discouragement. But they're ready!
Are you ready? Are you ready to follow them in this e-commerce concept of the future?
We can't wait for you to join us!