Our achievements

Launched in 2022, VEINS embodies the "new luxury" with sustainable jewelry designs based on timeless geometric shapes. Their minimalist aesthetics and focus on designs that can be passed down through generations set them apart. VEINS exclusively utilizes recycled gold and laboratory-grown diamonds and emphasizes local, ethical manufacturing based in Paris.

To deliver an interactive customer experience, VEINS partnered with Bleu Reflet and their Reflet 360 solution. Several VEINS rings, including the Octo Double Poire Marquise 2.5-carat, were presented interactively through this technology. Customers could explore the jewelry from all angles, highlighting the unique details and facets of each piece.

In addition, Bleu Reflet created a promotional video shared on VEINS' social media platforms, generating excitement and increasing the brand's visibility. This collaboration allowed VEINS to provide an immersive customer experience while reinforcing their online presence, underscoring their commitment to sustainability and timeless contemporary aesthetics.

Founded in 2019 by Ségolène Dangleterre, Dangleterre creates contemporary jewelry by combining unique natural stones and 18-carat recycled gold. Her creations stand out for their clean, graphic lines.

Through our dedicated Playroom page, customers can explore our Reflet 360 solution showcasing Dangleterre's exceptional jewelry.

They can interact with the jewel, zoom in to observe the meticulous details and discover the quality of the materials used.

This interactive approach has enabled Dangleterre to optimize its online presence by offering a unique visual and interactive experience to their customers.

How to measure the return on investment of an interactive marketing solution?

Discover how the alliance between SYE, the premium watch brand combining sport and chic, and Bleu Reflet gave birth to an exceptional customer experience thanks to interactive solutions.

SYE set out to create a concept of sport tailoring in the watch industry. Their watches in the first collection feature steel cases with modern lines and high-quality leather straps, interchangeable thanks to the Fastback™ system. With impeccable finishes, SYE watches offer unique versatility, halfway between sporty and chic, making them an ideal choice for high-end watch lovers.

In collaboration with Bleu Reflet, SYE has created a dedicated page, the PlayZone, featuring 360° animations of their flagship watches. These animations, seamlessly integrated into the product sheets, allow customers to explore every detail of the watches and appreciate the impeccable finishes.

What are the results for SYE?

The data provided by SYE illustrate the significant impact of their collaboration with Bleu Reflet. Visitors accessing the site through the shared link spend on average an additional 1 minute and 10 seconds compared to the general visitor average. They also browse an average of 5.25 pages, surpassing the 3.6 pages per visit average. Notably, these visitors return to the site more than twice, demonstrating increased customer retention. It is worth noting that the majority of visitors coming through the shared link had already visited the site, highlighting the positive impact of this interactive experience on visitor retention.

Furthermore, since the implementation of the 360-player, the time spent on key product pages has increased by 48%. These data confirm that Bleu Reflet's interactive solution has enabled SYE to stand out in the market by providing a unique customer experience, thereby boosting online sales and strengthening customer loyalty.

How can you make your certificates of authenticity even more precise and detailed?

At Bleu Reflet, we're proud of our collaboration with Watch Certificate™, a prestigious brand specializing in the protection and certification of luxury watches. Watch Certificate™ has integrated Reflet 360 vertical for some of its customers for enhanced visual authentication.

Watch Certificate™ is renowned for its cutting-edge technology in watch protection and authentication. Their certifications are a guarantee of confidence for buyers and collectors of luxury watches.

How have we improved the customer experience on authentication? Thanks to our expertise in photographic engineering, we were able to capture the finest details of watches, including micro-scratches and impeccable finishes, in our 360° animations.